Daniel Kahneman - Nobel Lecture - Nobelprize.org
http://www.nobelprize.org/nobel_prizes/economic-sciences/laureates/2002/kahnemann-lecture.pdf
Operations of humans:
perception -> intuition (intuitive judgment) -> reasoning
Humans' bounded rationality: Humans make decisions by limited abilities of perception and reasoning.
(bounded rationality ≠ irrationality
1. Changes matter; states don't. (short-sighted)
2. Averages matters even when you have to sum up.
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